Biography
Gene Brockhoff has no history in film. He has been and still is a flooring contractor who made this film in his spare time. "Nobody else was doing films about consumerism, so I thought I'd fill the void," he says. "It was also a way for me to confront my own desires for materialism." In the making of the film he became very proficient with Apple's editing software Final Cut Pro and did some of the cinematography as well. "I discovered a love of editing and the trillions of possibilities. I'm a possibility junkie!" He is still available in the SF Bay Area for installing and refinishing hardwood flooring in a sustainable and non-toxic way.