2011 58 min 1-932869-55-7 This film has subtitles English

The Bro Code

How Contemporary Culture Creates Sexist Men

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Synopsis

Filmmaker Thomas Keith, a professor of philosophy at California State University, Long Beach, provides an engrossing look at the forces in male culture that condition boys and men to dehumanize and disrespect women. Breaking down a range of contemporary media forms targeted explicitly at young men, Keith teases out the main maxims of "bro culture" and "the bro code," and examines how this seemingly ironic mentality reinforces misogyny and gender violence in the real world. Whether he's looking at movies and music videos that glamorize womanizing, pornography that trades in the brutalization of women, comedians who make fun of sexual assault, or the recent groundswell in men's magazines and cable TV shows that revel in reactionary myths of American manhood, the message Keith uncovers in virtually every corner of our "entertainment" culture is clear: that it's not only normal -- but cool -- for boys and men to control and humiliate women. Along the way, The Bro Code makes a powerful case that there's nothing normal, natural, or inevitable about this toxic ideal of American manhood, and challenges young people to fight back against the resurgent idea that being a "bro" -- and a man -- means glorifying sexism, bullying, and abuse.

Featuring interviews with Michael Kimmel, Robert Jensen, Shira Tarrant, J.W. Wiley, Douglas Rushkoff, Eric Anderson, and Neal King.

Viewer discretion advised : Contains violent & sexual imagery and profanity.

Release Date:2011
Duration:58 min
ISBN:1-932869-55-7
Subtitles:English

Trailers

Watch the trailer

Filmmaker Credits

Written and produced by
Thomas Keith
Director of Photography
Michael Enriquez
Additional Photography
Mitch Lemos
Editing
Thomas Keith

Screenings

National Conference on Men & Masculinity
July 22, 2012
National Conference on Race & Ethnicity in American Higher Education
June 1, 2012
Annual Conference on Men and Masculinities
March 30, 2012

Praise

"Anyone who believes that the U.S. is in a post-feminist era should take a quick and dirty tour of Bro culture with Thomas Keith as guide."
Joan C. Chrisler, et al.
Sex Roles: A Journal of Research
"Our culture creates a dominant form of masculinity which encourages men to be unhealthy, sexist, homophobic, violent, and uncaring. Part of the glue that holds this in place is 'the Bro Code,' a set of spoken and unspoken rules and guidelines, the purpose of which is to perpetuate heterosexual male hegemony and patriarchy. The Bro Code: How Contemporary Culture Creates Sexist Men is a powerful tool that provides many points of departure for engaging in conversation and action to dismantle both the Bro Code and unhealthy aspects of masculinities it supports. The section on men and pornography is one of the most powerful examinations of the deleterious impact of pornography I have seen."
Tom Schiff, Ed.D.
Co-founder of Phallacies, a men's health dialogue and theater program
"The film is vivid and up-to-date with popular culture. Keith is explicit about the use of media and its influence on sexism, masculinity and culture. It will serve as a treasure trove for debunking masculine myths on superiority, violence and sex. The Bro Code can be used within diverse settings and within a diverse populace. The message of men, sex and the media will be challenged by ground breaking footage."
Juan Gomez
Trainer The Council For Boys and Young Men
"Filmmaker Thomas Keith gives us a show-n-tell glimpse of the mass media and marketing machine lauding 'permission' upon males to act like thuggish jerks, cads, and misogynistic monsters, disrespecting women with ramped up, amped up buffoonery ranging from 'rape jokes,' to crass, coarse entitlement. Why do boys feel they have the right to behave this way? Look no further than music videos, movies, ads and a pop culture of pornification, The Bro Code conveys."
Amy Jussel
Executive Director of Shaping Youth
"The Bro Code offers a candid look into the disturbing socialization of problematic masculinity. As an anti-sexist activist this DVD offers yet another relevant engagement tool in order to reach high school boys and college-age men. I readily suggest this important video to anyone who is involved in gender justice education."
Derrick L. Williams, PH.D.
Violence Prevention Coordinator at the Southern Illinois University Carbondale
Founder of Progressive Masculinities Mentors
"In The Bro Code, filmmaker Tom Keith reminds us that men have a responsibility to speak out against sexist images. By seriously examining the ways that homophobia, misogyny, and sexism are embedded in everyday interactions and frequently disguised as comedy, Keith illustrates the problematic way our culture socializes men, and then calls on men to participate in changing the culture."
Ben Atherton-Zeman
Actor and Creator of the one-man play, Voices of Men
"Tom Keith's The Bro Code is a vital look at what makes us men tick and how we can find our way through the maze of modern masculinity to an identity which is balanced, healthy, and fulfilling."
Thomas Matlack
Founder, The Good Men Project
"The Bro Code is an important and engaging film that exposes how boys think about and react to the gendered, highly sexualized, and radicalized landscapes that they inhabit. The insights the film offers for feminism are truly important. One comes away from The Bro Code aware of how important it is to engage boys in anti-sexist education and to help them navigate a consumer society that has mainstreamed pornography and overrun the popular culture with demeaning images of women. This is a crucial addition to Gender Studies and to our understanding of how our culture indoctrinates boys into a sexist and sexually brutal world view. It is certainly a wake up call: we need to pay attention to the private lives of boys."
Athena Devlin, Ph.D.
Co-Director, The Women's Center
St. Francis College
"An excellent tool for classroom discussion about male socialization and the damaging impact of media and pornography on men and the women around them."
Paul Kivel
Author, Men's Work, Boys Will Be Men, and the Young Men's Work curriculum
"Filmmaker Tom Keith's powerful indictment of contemporary culture carries within it an undercurrent of optimism. Despite its horrific portrait of men behaving badly -- and dangerously -- the days of 'Jersey Shore' manhood are numbered. When The Bro Code is screened on campuses, more male filmgoers than you might imagine will crack the code, reclaiming both healthy masculinity and their full humanity."
Rob Okun
Editor, Voice Male Magazine