Media Literacy for Prevention

This interactive DVD-ROM helps students hone their media literacy skills by examining tobacco, alcohol, and food marketing campaigns. The program includes 50 media examples -- movie clips, TV commercials, magazine ads, and graphs -- as well as discussion prompts and activities for five consecutive 45-minute class periods.

Day 1: Concepts & Skills
Day 2: Alcohol & Tobacco
Day 3: Deconstruction Activity
Day 4: Tobacco Marketing
Day 5: Making Counter Ads