2003 40 min 1-893521-85-0 This film has subtitles English, French & Spanish

No Logo

Brands, Globalization, Resistance
Featuring Naomi Klein

or

Synopsis

In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can -- the targets of anti-corporate campaigns by activists and protesters?

No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.

Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work -- the dynamics of corporate globalization -- impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.

No Space | No Choice | No Jobs | No Logo

Release Date:2003
Duration:40 min
ISBN:1-893521-85-0
Subtitles:English, French & Spanish

Trailers

Watch the trailer

Filmmaker Credits

Executive Producers
Sut Jhally, Loretta Alper
Producer, Editor, Camera, Color
Kelly Garner

Filmmaker Biographies

Author
Naomi Klein is the UBC Professor of Climate Justice (tenured) at the University of British Columbia in the Faculty of Arts (Geography Dept). She is the founding co-director of the UBC Centre for Climate Justice. In 2018 she was named the inaugural Gloria Steinem Endowed Chair in Media, Culture and Feminist Studies at Rutgers University. She is Honorary Professor of Media and Climate at Rutgers.

Naomi is an award-winning journalist, syndicated columnist and international and New York Times bestselling author of: Doppelganger: A Trip into the Mirror World (2023), How To Change Everything: The Young Human’s Guide to Protecting the Earth and Each Other (2021), On Fire: The (Burning) Case for a Green New Deal (2019), No Is Not Enough: Resisting the New Shock Politics and Winning the World We Need (2017), This Changes Everything: Capitalism vs. The Climate (2014), The Shock Doctrine: The Rise of Disaster Capitalism (2007) and No Logo (2000). In 2018, she published The Battle for Paradise: Puerto Rico Takes On the Disaster Capitalists (2018) reprinted from her feature article for The Intercept with all royalties donated to Puerto Rican organization JunteGente.

Naomi Klein is a columnist for The Guardian. She has also written regular columns for The Intercept (as Senior Contributing Writer), The Nation, and The Globe and Mail that were syndicated in major newspapers around the world by The New York Times Syndicate. She has been a contributing editor at Harper’s and Rolling Stone. She has reported from China for Rolling Stone, Standing Rock and Puerto Rico for The Intercept, Copenhagen (COP15) for The Nation, Buenos Aires for The Financial Times, and Iraq for Harper’s. Additionally, her writing has appeared in The New York Times, The Washington Post, Newsweek, The Los Angeles Times, The Globe and Mail, El Pais, L’Espresso, The New Statesman, Le Monde, among many other publications.

Naomi's books have been published in over 35 languages. On Fire was a New York Times bestseller and was named a Best Climate Book by Fast Company magazine. No Is Not Enough was a New York Times bestseller and was nominated for the National Book Award. This Changes Everything won the 2014 Hilary Weston Writers’ Trust Prize for Nonfiction and was nominated for multiple other awards as well as appearing on the New York Times bestseller list and a New York Times Book Review ‘100 Notable Books of the Year.’ The Shock Doctrine was published worldwide in 2007 and translated into over 25 languages. It won the inaugural Warwick Prize for Writing. It appeared on multiple ‘best of year’ lists including as a New York Times Critics’ Pick of the Year. Naomi Klein’s first book No Logo: Taking Aim at the Brand Bullies was translated into over 30 languages. The New York Times called it “a movement bible.” A tenth anniversary edition of No Logo was published worldwide in 2009. The Literary Review of Canada has named it one of the hundred most important Canadian books ever published. In 2016, The Guardian picked No Logo as one of the Top 100 Non Fiction books of all time. Time magazine also chose No Logo as one of the Top 100 Non-Fiction books published since 1923. A collection of her writing, Fences and Windows: Dispatches from the Front Lines of the Globalization Debate was published in 2002.

In 2015, the feature documentary of This Changes Everything, directed by Avi Lewis, and narrated by Naomi, premiered at the Toronto International Film Festival. In 2007, the six-minute companion film to The Shock Doctrine, created by Oscar winning director Alfonso Cuarón, was an Official Selection of the Venice Biennale, San Sebastien and Toronto International Film Festivals. The Shock Doctrine was also adapted into a feature length documentary and premiered at the Sundance Film Festival in 2010. In 2004, Naomi Klein wrote The Take, a feature documentary about Argentina’s occupied factories co-produced with director Avi Lewis. The film was an Official Selection of the Venice Biennale and won the Best Documentary Jury Prize at the American Film Institute’s Film Festival in Los Angeles.

She is a regular media commentator in print, radio and television around the world, appearing on such shows as BBC Newsnight and HARDTalk, Democracy Now, The Rachel Maddow Show, The Colbert Report, and HBO’s Real Time with Bill Maher. She has been interviewed and profiled in hundreds of magazines, newspapers and podcasts including a major profile in The New Yorker magazine where she was called “the most visible and influential figure on the American left—what Howard Zinn and Noam Chomsky were thirty years ago.” She has been ranked as one of the world’s top 100 public intellectuals in Prospect magazine, as one of the 100 People Who Are Changing America in Rolling Stone and was named as one of Ms. Magazine’s Women of the Year.

After This Changes Everything was published, Klein’s focus was putting its ideas into action. She was one of the organizers and authors of Canada’s Leap Manifesto, a blueprint for a rapid and justice-based transition off fossil fuels endorsed by over 200 organizations, tens of thousands of individuals, which inspired similar climate justice initiatives around the world. She became a co-founder of The Leap, a climate justice organization developed from the Manifesto that existed to inject new urgency and bold ideas into confronting the intersecting crises of our time: climate change, racism and inequality. In 2015, she was invited to speak at the Vatican to help launch Pope Francis’s historic encyclical on ecology, Laudato si’. She spoke at NYC Mayor Bill DeBlasio’s 2018 press conference announcing New York City’s plan to divest from fossil fuel investment.

She has received multiple honorary degrees and awards. In 2019 she was named one of the The Frederick Douglass 200, a project to honor the impact of 200 living individuals who best embody the work and spirit of Douglass. In 2014, the International Studies Association’s IPE Outstanding Activist-Scholar Award honoured her for her activism in alter-globalizations social movements and protests. Author of numerous books and articles, Naomi is one of the most important voices in the alter-globalizations movement.”

In 2015 she was awarded the Izzy (I.F. Stone) Award for Outstanding Independent Media and Journalism: “Few journalists today take on the big issues as comprehensively and fearlessly as Naomi Klein. She combines rigorous reporting, analysis, history and global scope into a package that not only identifies problems, but also illuminates successful activism and solutions. That goes for her groundbreaking book on climate change and for columns that brilliantly connect the dots – such as the intersection of climate justice and racial justice.”

In 2016 she was awarded Australia’s international award for peace, the Sydney Peace Prize for, “exposing the structural causes and responsibility for the climate crisis, for inspiring us to stand up locally, nationally and internationally to demand a new agenda for sharing the planet that respects human rights and equality, and for reminding us of the power of authentic democracy to achieve transformative change and justice.

Resources: Downloads and Related Links

Praise

"Not only inspires critical reflection... but prompts us to get up and fight for the kind of society that would truly be worth living in."
- Imre Szeman
Institute on Globalization & the Human Condition
"An engaging look at America's supersized consumer culture by one of its sharpest critics."
- Carrie McLaren
Editor, StayFree! Magazine
"Naomi Klein is a powerful voice in the movement to reclaim our culture from the overwhelming influence of corporations. [The video] No Logo continues her vital mission to educate consumers on the unsavory realities of the global economy, illustrating some of the history, economic reasoning, and severe international consequences behind our systems of mass-marketing and mass-production. Klein's insights are broad in scope, showing how our minds, our public space, our freedom of speech, and our jobs at home and abroad are all affected. I would love to see No Logo gain wide classroom exposure as more people become savvy to product-pushers and seek healthier options in the marketplace."
- Jennifer Errick
Center for a New American Dream